Stop Selling On LinkedIn - Part 1

Updated: Aug 28, 2019

As LinkedIn users, I'm sure we've all been guilty at some stage of 'trying to sell' our products or services. It's an easy habit to fall in to, but one that's just as easy to quit.

But LinkedIn is a part of my buyers research process when considering a purchase, right?

Well this is where things get slightly tricky.

Some people focus too heavily on the selling side of LinkedIn, but it is important to focus on the social part as well. As a sales person, LinkedIn can be your best friend, or your worst enemy, but this all depends on the actions you take when sending out a connection request to other LinkedIn users.

With every new connection request, it's always a good idea to send a personalised message with your invite. Always remember that the person you're wanting to connect with, will have the following thoughts :

1. Why does this person want to connect?

2. Are they just playing a numbers game?

3. Are they genuinely interested in me?

4. Am I going to be hit with a sales pitch as soon as I accept?

Check out this excellent blog by Alice Heiman - This is not selling! Stop annoying me on LinkedIn

Once the other person has connected with you, now comes the first introduction message. I'll cover this in the 2nd part of my blog soon....

Remember, the best way to get better at social selling is by learning from your existing efforts. Collect insights from your current efforts and see what’s effective as well as what isn’t

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