Episode 1 Show Notes
Introduction to LinkedIn
My podcast is going to be focusing heavily on technology and how sales people have the biggest opportunity ever in history with the technology that is available to them.
Without a doubt, LinkedIn is one of the key players in this arena!
I know a lot of you listening to this podcast will already be using LinkedIn, and further down the line, i'm going to be delving deep in the psychology of LinkedIn users, how sales people and buyers have certain mindsets and expectations on this platform, and much more.
Today however, I want to go back to basics. I want to focus on WHY LinkedIn is a platform you need to be on, and how to get it right from the get go!
So first of all....
What IS LinkedIn?
LinkedIn is a social network for professionals. This is YOUR digital home on the web that gives your potential customers and clients the ability to get to know all about you, your offering, your expertise and your credibility.
Ok - so lets go back to real basics for a moment here...
You need to make sure your profile has everything it needs to look professional. A clear photo of you. Not you with your pets, or your spouse, or drunk on holiday.
Next, make sure the profile has a clear personalised banner. This is the image behind your profile photo. The default setting is the native LinkedIn blue background. Guys, put something in here that reflects you and your offering. Believe me, this can be one of the simplest pieces of advice I can give you, but without the banner, it screams out loud that you haven't taken the time to personalise your profile. Poor branding equals poor sales person.
Next comes the headline.
The headline is a sales persons key opportunity - it's that first moment that can compel a click, and perhaps a next step with a potential new client.
Again, SO MANY people get this wrong, yet it's pretty much the most visible part of your profile. It’s also one of the most important fields for LinkedIn’s search algorithm! With 120 characters to work with, relying on the default LinkedIn headline is a wasted opportunity.
Relying on the default 'job title' is never a good idea. It says nothing about you, your experience or what you can offer to make you stand out from the crowd!